Seomi International opened to the public in 2003 in Seoul, Korea with the goal of presenting a new interpretation of design. Seomi International has introduced the most significant and exceptional contemporary Korean design that reflects the aesthetics and culture of Korea. To enhance the aesthetic of modern Asian organicism, the recent versions of works, meticulously hand-made by creators, possess their own context and reveal a unique design. They become iconic works and reflect modern ideas toward the principle and philosophy of craftsmanship and architectural naturalism.
The designs of Bahk Jong Sun focus primarily on the concept of minimalism and moderation; with very little in way of superfluous or overly artistic elements. What he tries to suggest is absolute horizontality and verticality as well as precise efficiency. Based on the aesthetics of the simplicity and the beauty of the traditional Korean house, Hanok, and the gentleman’s furniture in the seventeenth and eighteenth centuries, he combines his experimentalism with the practicality of Scandinavian designs and Shaker style. Bahk follows the philosophy of “emptying,” valued by Joseon Dynasty scholars, who pursued a practical aesthetic based on Confucian principles.
With subtle harmony of lines and curves, Bahk’s new Mirror series Trans-15apr-02 convey a natural beauty achieved in the honor of the nobility and dignity of the Joseon Gentleman’s culture and philosophy. The curvature resulting from the meeting of vertical and horizontal lines in the work creates a unique tension. His designs communicate through strength and fragility, wit and humor, sound and light. In this sense, his works are created based on human factors, not ergonomics, and stress thoughtful consideration and efficient communication.
Contact/ Lia Moon
Address/ Hannamdong 744-24, Yongsangu, Seoul 140-893, Korea